Privacy Policy

Privacy Policy for Mikukito Ltd.

Effective Date: 17 December 2024

Mikukito Ltd. ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our mobile applications, including Explorito (our gamified language learning app), and any other apps or services we develop. Together, these apps and services are referred to as "our Services."

Please read this Privacy Policy carefully to understand how we handle your personal data.

1. Information We Collect

We collect the following types of data to provide and improve our Services:

1.1 Personal Data

• Email Address:
• Used to create your account, communicate with you regarding your account, provide customer support, and send important updates.

1.2 Technical Data

• Device Information:
• Includes details such as device type, operating system, and app version. This data ensures compatibility and functionality. Those data are anonymized and not associated with your account.
• IP Address:
• Temporarily collected and stored to identify technical issues, ensure app security, and prevent abuse. Those data are anonymized and not associated with your account.

1.3 Usage Data

• Behavioral Data:
• Tracks app interactions, such as features accessed and usage patterns. This is necessary to perform basic app functionality e.g. letting you know your best score, and helps us improve functionality and user experience.

2. How We Use Your Information

We use the collected data to:

• Provide and Maintain Services: Ensure smooth app functionality and usability.
• Personalize Experiences: Tailor content and features based on your interactions.
• Improve Our Products: Analyze user behavior to optimize app design and performance.
• Communicate With You: Send updates, account-related notifications, and promotional messages.
• Serve Advertisements: Display personalized ads via third-party services such as AdMob.

3. Advertising and Analytics

3.1 AdMob

• We use Google AdMob to display ads in our free apps. AdMob may collect data such as your location, device type, and interactions with ads to serve personalized ads based on your interests and behavior. For more details, on how Google uses the collected information, please refer to: How Google uses information from sites or apps that use our services and Google's Privacy Policy. You can manage ad preferences and opt out of personalized ads through your device settings. To limit app tracking for iOS devices:
• Go to Settings > Privacy & Security > Tracking, and toggle off Allow Apps to Request to Track to prevent apps from collecting your data for targeted advertising.

3.2 Google Analytics

We use Google Analytics to collect anonymized data about how users interact with our apps and services. Data that Google Analytics collect include, usage data (e.g. session duration, actions taken in the app), device information (e.g. app version, device type) and app performance data (e.g. app crashes and errors). This data is used to optimize app features and performance, identify and resolve technical issues and analyze usage trends to enhance user experience and improve functionality.

For more information on how Google handles data in Google Analytics, please refer to the Google Analytics Help Page.

For more details on Google's overall data collection, use, and privacy practices, please refer to Google's Privacy Policy.

4. Payments and Subscriptions

• All payments are processed via the Apple App Store. We do not handle or store your payment details. You can manage or cancel subscriptions through your Apple account settings or through our Services where such subscription management capabilities are provided. Apple's Privacy Policy governs how they handle payment information.
• In-app subscriptions and purchases are managed by RevenueCat. RevenueCat helps us process and validate transactions, manage user subscriptions, and ensure that your access to premium features remains seamless. Please refer to RevenueCat's Privacy Policy for further details.

5. Data Retention

We retain your data for only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Email Address: Stored for account management and communications. Retained until the account is deleted.
• Behavioral Data: Retained for operational, research and improvement purposes. Retained until the account is deleted.
• Device Information: Stored anonymously for operational issues. Retained until the account is deleted.
• IP Addresses: Stored temporarily (for couple of weeks) and anonymously for security and troubleshooting. You can request data deletion through the "Delete Your Account" feature in the app or contact us directly at contact@mikukito.com.

6. Your Rights and Choices

We respect your privacy and provide various rights and choices to empower you regarding your personal data. Below are your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

6.1 GDPR Rights (Applicable to EU Residents)

If you are located in the European Union (EU) or the European Economic Area (EEA), you are entitled to the following rights under the GDPR:

• Right to Access: You have the right to request a copy of the personal data we hold about you, along with details of how we process it, the categories of data, and the purpose of the processing.
• Right to Rectification: If any of the personal data we hold about you is incorrect or incomplete, you have the right to request that we correct or update it.
• Right to Erasure ("Right to be Forgotten"): You can request the deletion of your personal data when:
  • It is no longer necessary for the purposes for which it was collected.
  • You withdraw your consent (where processing is based on consent).
  • You object to the processing, and there are no overriding legitimate grounds for continued processing.
  • The data has been processed unlawfully.
  • The data must be erased to comply with legal obligations.
• Right to Restrict Processing: You can request that we restrict the processing of your personal data under certain circumstances, such as when you contest the accuracy of the data or object to its processing.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have it transferred to another service provider, where technically feasible.
• Right to Object: You can object to specific types of processing, such as:
  • Processing based on legitimate interests.
  • Processing for direct marketing purposes, including profiling related to marketing.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you can withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal. To exercise any of these rights, or for more details, you can contact us at contact@mikukito.com.

6.2 CCPA Rights (Applicable to California Residents)

If you reside in California, you are entitled to the following rights under the CCPA:

• Right to Know: You have the right to request information about:
  • The categories of personal data we collect.
  • The specific personal data we have collected about you.
  • The purposes for which we collect and use the data.
  • The categories of third parties with whom we share data.
• Right to Delete: You can request the deletion of personal data we have collected from you, subject to certain exceptions, such as when the data is required to:
  • Complete a transaction or provide a service you requested.
  • Detect or prevent security incidents.
  • Comply with a legal obligation.
• Right to Opt-Out of Sale: We do not sell your personal data to third parties. However, if this changes in the future, you will have the right to opt out of the sale of your personal data.
• Right to Non-Discrimination: Exercising your privacy rights under the CCPA will not result in any denial of service, degradation of quality, or other discriminatory treatment.
• Right to Rectification: If any of the personal data we hold about you is incorrect or incomplete, you have the right to request that we correct or update it. To submit a request or learn more, you may contact us at contact@mikukito.com.

6.3 Response Time:

We will respond to your request within 30 days. If additional time is needed, we will notify you of the delay and explain the reason.

6.4 Other Jurisdictions

If you reside outside the EU/EEA or California, you may still have rights under applicable local data protection laws. We will strive to accommodate your requests wherever feasible and in compliance with such laws. For any questions, concerns, or requests regarding your rights, please email us at contact@mikukito.com.

7. Children's Privacy

We do not knowingly collect personal data from children under 13. If we discover such data has been collected, we will delete it immediately. Please contact us to request the deletion of such data.

8. International Data Transfer

Our apps are available in many countries, and your data may be transferred to servers located outside your country of residence, including in countries where our third-party service providers operate, for the purpose of providing our Services. By using our Services, you consent to the transfer, processing, and storage of your data in countries where our servers are located, which may have different data protection laws than those in your country.

9. Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure. Access to any Personal Information we process in order to provision the Services is limited through login credentials, multi-factor authentication, access on a need-to-know basis and restricted access to administrative accounts for the employees who require access in order to perform their duties towards you, such as providing support services.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on our website. We encourage you to review the policy regularly.

11. Contact Us

For questions or concerns about this Privacy Policy or to exercise your rights, contact us at:


Mikukito Ltd.
Email: contact@mikukito.com
Website: www.mikukito.com
Address: Forma House, 40 Bowling Green Lana, United Kingdom, London, EC1R 0NE